About US
LaVie Naturelle, inspired by Lebanon’s rich natural resources, produces high quality, natural cosmetics designed to bring the essence of nature into daily personal care routines. Established in Cairo, Egypt, in 2022, LaVie Naturelle serves as a subsidiary of the ISO-certified Vervie Cosmetics—a pioneer in natural personal care based in Mount Lebanon, operating since 2003. With a commitment to quality and sustainability, Vervie Cosmetics utilizes Lebanon’s abundant herbs and fruits to develop products for hair care, skincare, and more.
Mission
Our mission is to bring nature's purity into every aspect of skincare and beauty, prioritizing health, well-being, and environmental sustainability across the MENA region.
Vission
To the most reliable personal care company ,and a private and white labeling service provider to nature well-being using nature’s ingredients
Our Market
In our market we target Medium Segment to provide our clients a high quality 100% Natural skincare products that is all formulated in Lebanon
Lavie Naturelle Collection
Haircream
Positioning Statement: “Strengthen and revive your hair from root to tip with
nature’s finest oils.”
Target Audience: Individuals experiencing hair thinning, dryness, or dandruff
who desire a natural, nourishing solution.
Core Benefits: Strengthens hair, reduces hair loss and dandruff, and enhances
shine and softness.
Differentiation: Contains a rich blend of argan, jojoba, avocado oils, orange
extract and honey, creating a nourishing experience without harsh chemicals.
whitening cream
Positioning Statement: “Brighten and balance
skin tone with nature’s own lightening agents.”
Target Audience: People looking for natural
alternatives to reduce dark spots and achieve a
radiant complexion.
Core Benefits: Brightening and evening of skin
tone, enhanced radiance, prevention of
discoloration, safe for sensitive areas.
Differentiation: Enriched with licorice root
extract, potatoes, green tea oil and Mulberry
leaf extract known for natural skin-lightening
properties, along with nutrient-rich jojoba and
sunflower oils.
Body Lotion
Positioning Statement: “24-hour anti
aging hydration that leaves your skin
feeling soft and rejuvenated.”
Target Audience: Those in search of all
day hydration and anti-aging properties
in a lightweight, natural lotion.
Core Benefits: Long-lasting moisture,
improved skin elasticity, and protection
from dryness and aging.
Differentiation: Cocoa butter and
vitamin E provide a rich, anti-aging
formulation that is both hydrating and
gentle
Hand cream
Positioning Statement: “24-hour intensive moisturizing and
softness with nature’s best botanicals.”
Target Audience: Individuals seeking effective, long-lasting hand
hydration, especially those with dry or sensitive skin.
Core Benefits: Deep hydration, nourishment, and protection
against dryness for softer hands.
Differentiation: Uses high-quality shea butter and natural oils
for a non-greasy, luxurious feel.
Mosquito Repe lent
“Discover natural, refreshing protection against mosquitoes with LaVie Naturelle’s
Mosquito Repellent. Made with potent citronella, eucalyptus, and mint oils, our formula is safe, effective, and pleasantly aromatic—perfect for the whole family and gentle on the environment.”
100% natural, plant-based ingredients that are safe for all ages,
including children high-quality essential oils or herbal extracts known for their
effectiveness in repelling mosquitoes citronella, eucalyptus Deet free
